Fashion event of the year returns

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Mother and daughter team Lindsay Molema, left and Sherry, right, from Luxe Ladies Fashion Boutique in downtown Chatham are gearing up their store for the Fashion and the City event on Sept. 5.
Mother and daughter team Lindsay Molema, left and Sherry, right, from Luxe Ladies Fashion Boutique in downtown Chatham are gearing up their store for the Fashion and the City event on Sept. 5.

Ladies, search your closets for your most fashionable outfit, grab some girlfriends and prepare for a night out on the town as the fashion event of the year returns.

Last year’s highly successful Fashion’s Night Out is back with a different name, Fashion And The City.

Headed by Sonya Roe of Sonya Roe Jewelers, the September 5 event kicks off with a fashion show at the St. Clair College Capitol Theatre and continues with block parties, exclusive giveaways, food and music throughout the downtown core from 6-11 p.m.

The free fashion show, which was sold out last year and is sure to be a hit again with the Chatham-Kent community, begins at 6 p.m. with doors opening at 4:30 p.m.

Participating again this year are mother and daughter team Sherry and Lindsay Molema of Luxe Ladies Fashion Boutique, who are planning some special surprises for the Thursday event including unique swag bags and Gatsby inspired window display installations.

“We’re sending out lots of invitations, doing a ‘The Great Gatsby’ theme – it’s just like a big party on the street,” said Lindsay.

“It’s fun to be downtown having fun,” Sherry added.

Beyond just a night to celebrate fashion, local businesses get an opportunity to showcase what they have to offer.

“It’s a chance for all of the merchants to get together and work together, throw a big party and show off their fall collection  – we’re very excited about that,” said Lindsay.

“It’s one more thing to get people downtown,” she added.

The Molema’s have noticed a dramatic increase in the numbers of customers since Fashion’s Night Out.

“It’s been consistent ever since,” said Sherry.

“A lot of people are afraid to go into many stores because they think it might be too expensive, but a party gives them an opportunity to check it out and not feel like you have to buy,” Sherry added.

She says it gives those event-goers a chance to see what merchandise they carry, go home to think about it and revisit the store.

While those who come out to enjoy the celebrations are sure to have a good time, Lindsay encourages everyone to come downtown prior to September 5 and pick up the event card to plan out their night.

“It might be hard to hit all the stops,” said Lindsay of the dozens of businesses participating.

Whether or not you get to visit every participating location, a fun and fashion-filled night is guaranteed for all.

 

 

 

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