Chatham-Kent Tourism received an Honorable Mention for its Detourism Campaign at the 61st Annual Economic Developers Council of Ontario (EDCO) Conference and Showcase in Toronto recently.
The Awards of Excellence are aligned with this year’s EDCO theme: Mission Possible: Agents of Change, which challenges entrants to look past the status quo and use new and inventive ways to take action in an ever-changing landscape. The Chatham-Kent Detourism Campaign was created to do just that by taking a challenge and turning it into a rewarding experience for both tourists and residents of C-K.
The Detourism Campaign launched to coincide with construction along Highway 401 corridor within Chatham-Kent during the months of April to November of 2017. The goals of the campaign were to move tourists away from the 401, to detour and discover the hidden gems of Chatham-Kent, and also to encourage locals to take the road less travelled.
Audrey Ansell, Chatham-Kent’s Manager of Community Attraction and Promotion was delighted about the impact the campaign had.
“Our role is to promote our community so that visitors and residents alike are aware of all that it has to offer – to be recognized by our provincial colleagues is wonderful, and knowing that our community has supported and benefited from the initiative is even better,” she said in a release.
