To commemorate the spirit of giving that is found throughout the Christmas season, UCB 89.3 FM, Chatham-Kent’s Christian radio station is promoting a pay it forward Drive Through Difference.
Account executive Dale Elliott said the station is providing single page sheets for people to hand out after they’ve paid for someone’s order in a drive through or at a store.
Chatham Mazda from Chatham Voice on Vimeo.
“People can give the sheet to the person behind them and keep the pay it forward theme going,” he said. “We’re hoping that people who have had a good experience will call the station and tell us about it and we’ll put it on the air. One good deed deserves another and by sharing it with our listeners, the good feeling goes that much farther.”
Also for the first time in it’s eight-year history, UCB will be providing 100 per cent all Christmas music from December 1-26.
Station manager Matt Reaume said the station has been considering the move for some time and once the decision was made “everyone became very excited about it.”
Reaume said the format will give listeners what they want and provide staff with a much-needed break.
“Our stations in Belleville, Cobourg and Thunder Bay have had success with the format and it’s become part of their regular operations,” he said.
The station is continuing with its Operation Christmas Child through Samaritan’s Purse Canada in which people are encouraged to pack a shoebox of gifts for children in third world countries.
For more information, contact the station at ucbcanada.com
