From LITE to COOL

Blackburn Radio is replacing “soft and sleepy” with something a little more cool, according to its general manager.

As of 10 a.m. this morning, CKUE and its LITE FM format will be replaced by COOL FM, playing the top tracks from the 1980s, ’90s and today, according to Walter Ploegman, general manager of Blackburn.

Expect to hear the likes of Bon Jovi, Queen, INXS, Pink, Def Leppard, Billy Idol and Maroon 5, he said.

“Listeners told us we were too soft and sleepy on CKUE FM,” Ploegman said in a media release. “Listeners can expect a very upbeat, fun radio station that plays songs that everyone knows.”

Chatham-Kent native Jay Stevens returns to the community to assume the program director role.

“I’m extremely proud to return to my roots and help a wonderful team bring a cool new brand to the Chatham-Kent market,” he said in a release.

The target audience is men and women aged 35 and up.

This is the third format incarnation for 95.1 FM, as it was originally known at The Rock and played hard rock.